SAP BrandVoice: This Company Helps 100 Million People Look Good And Do Good - In The Cloud"Last year Natura made a strategic decision to implement SAP Cloud Platform, an open platform-as-a-service (PaaS) that delivers in-memory capabilities, core platform services, and unique microservices for building and extending intelligent, mobile-enabled cloud applications. Natura is using the platform’s geospatial capabilities to track orders from the factory to the home, its development capabilities to create APIs for supplier management and its data management capabilities to simplify the company’s complex data landscape.
The company, already hugely successful, is poised for further growth.
Keeping millions of customers like Renata Federizzi happy requires technology that is simple, fast, integrated and flexible. Natura is providing its 120,000 sales managers with dashborads that give them a full view of their data, and they are using blockchain to manage supply and governance from forest to production.
All this is done for two reasons: to empower people and to have a positive impact on the planet.
“We have the power to influence consumers to buy products that don’t have a negative impact on the environment,” says Ferreira.
