Very cool and creepy. But also if you run out of battery, lose the phone, it's stolen or it fall on the floor and it doesn't work, you're pretty f*cked.
Also HEMA is one of the most traditional stores in the Netherlands, over 100 years.
HEMA - maakt het dagelijks leven leuker en makkelijkerIt's like someone opening a company in Brazil with the name IBM, Facebook, Shell or whatever.
I don't see any problem being solved, just creating new problems.
