“We are excited to once again bring the Disney magic to our wearables lineup with these new Princess-inspired fitness trackers,” said Dan Bartel, Garmin vice president of global consumer sales. “The Play like a Princess campaign celebrates kids who aren’t afraid to be bold, be daring, be kind and be different. It’s our hope to inspire and empower kids to do something cool, find adventure, and above all, keep moving.”
“Based on the initial success we’ve seen with Star Wars, Minnie Mouse, and Marvel Avengers on the vívofit jr. 2, we know that pairing Disney’s unrivaled characters and content with Garmin wearables encourages kids to get active,” said Kyle Laughlin, Senior Vice President, Games and Interactive Experiences, Disney Parks, Experiences and Consumer Products. “The Disney Princesses make a great addition to this line and their stories make for exciting interactive adventures.”
Garmin® & Disney debut the vívofit® jr. 2 princess kid’s fitness tracker
