Huazhu Group Limited Announces Acquisition of Blossom Hill Hotels & Resorts

We highly value Blossom Hill’s luxury, boutique hotels & resorts with aesthetic decor and cultural touch. We see this acquisition as a win-win combination for both Huazhu and Blossom Hill: with the addition of Blossom Hill hotels & resorts to our hotel portfolio, we are able to offer more diversified choices to our over 100 million HUAZHU Rewards members; at the same time, this acquisition is also expected to improve Blossom Hill’s occupancy rate.” commented Ms. Jenny Zhang, Chief Executive Officer of the Company. “In the future, Huazhu will introduce Blossom Hill’s uniquely-designed and positioned cultural hotels & resorts into the urban market and develop the Blossom Hill brand into a leading brand in China’s cultural hotel and resort segment. By integrating Blossom Hill with our existing hotel portfolio and providing more choices for customers, we aim to further strengthen Huazhu’s presence in China’s upscale hotel and resort segment through this acquisition.”

Huazhu Group Limited Announces Acquisition of Blossom Hill Hotels & Resorts | Huazhu Group Limited