Rodney C. Sacks, Chairman and Chief Executive Officer, said: “We continue to progress our strategic alignment with the Coca-Cola system bottlers. In the first quarter of 2018, we completed our transition to the Coca-Cola bottlers in the state of Minnesota.
“In the first quarter of 2018, we successfully launched our Monster Energy® brand with the Coca-Cola bottlers in Argentina. Subsequent to the 2018 first quarter, we relaunched Monster Energy® with a Coca-Cola bottler in a lead market in India. In the ensuing quarters, we are also planning a transition in Ecuador, as well as launches of Monster Energy® in Uruguay and in a number of other countries in the Middle East and Africa with Coca-Cola bottlers.
“In the United States, we rebranded our Monster Extra Strength Nitrous Technology® line to the Monster MAXX™ line, launched Monster Rehab® White Dragon Tea and expanded our Monster Hydro® line in resealable 25.4 oz. bottles.
“Mutant® energy, an affordable energy brand, was recently launched in Pakistan and Cambodia and we are planning further launches of both Mutant® energy and Predator® as affordable energy brands in select countries,” Sacks added.
Monster Beverage Reports 2018 First Quarter Financial Results | Monster Energy Company