PMI announces ambition to become a more than two-thirds majority smoke-free company by 2030

 
Philip Morris International (PMI) announced an updated ambition at its 2023 Investor Day for more than two-thirds of the company’s total net revenues to come from smoke-free products by 2030.
“We have made significant and unparalleled progress on our smoke-free transformation, developing a more sustainable growth model while making important contributions to tobacco harm reduction, as more adult smokers switch to our smoke-free products and leave cigarettes behind,” said Jacek Olczak, Chief Executive Officer.

“By 2030, our ambition is to be a substantially smoke-free company, with over two-thirds of our total net revenues coming from smoke-free products. We see a realistic path to becoming a smoke-free company over time, and this will be achieved market-by-market—as we are already demonstrating today.”

PMI announces ambition to become a more than two-thirds majority smoke-free company by 2030 | Philip Morris International