T. Rowe Price Launches National Advertising Campaign To Showcase Strategic Investing Approach

"The new campaign helps us convey the benefits of T. Rowe Prices strategic investing approach, highlighting the strengths of our fundamental, kick-the-tires research process," said Sylvia Toense, head of global brand marketing for T. Rowe Price. "Our research shows that many investors may not be familiar with the depth of our investment process, which presents us with an opportunity to shed some light on how we are uniquely positioned to deliver value to our clients and help them reach their financial goals."
"There is an immense gap between what investors have currently saved and what they will need in retirement," said Robert Higginbotham, head of global investment management services for T. Rowe Price. "High-quality active management can make a real difference to investors' future financial lives. At T. Rowe Price, our strategic investing approach has enabled us to deliver strong performance over the long term to help investors bridge that savings gap."
T. Rowe Price Launches National Advertising Campaign To Showcase Strategic Investing Approach