Data shows Warren Buffett beat markets by investing in quality, not cheap stocks. Stocks Reidoloss 182º em 27/04/26 17:50 A July 2025 study shows that Buffett’s returns were driven far more by exposure to quality businesses with durable competitive advantages than by buying statistically “cheap” stocks. Examining Buffett’s major holdings from 1978 to 2024, the research found that only a small fraction traded below book value at the time of purchase. Instead, Buffett consistently paid premiums for companies with strong brands, pricing power, and long-term growth potential.Warren Buffett Was Never Just a Value Investor. Here’s the Real Secret to His Investing Success | Morningstar