Ei, gente! Boa Tarde!
Eu sou apaixonada por assuntos de gestão em geral e acredito que as mesmas reflexões que temos quando pensamos e planejamos empresas podem ser aplicadas em nossa vida pessoal em busca de melhorar a cada dia e atingir nossos objetivos.
Hoje li um artigo que me trouxe vários insights interessantes, que vim compartilhar, segue, também o link para quem quiser ler o artigo completo e ainda aproveitar para treinar o inglês.
" Many companies treat strategy as a way of presenting to the board and to the investing public their ambitions for performance, and they confuse that with having a strategy. Some of it is the victory of finance as the language of business because we talk about shareholder return as the ultimate measure of success. Executives end up saying, “Our strategy is to achieve these results,” but that is not strategy.
Strategy is problem-solving. It is how you overcome the obstacles that stand between where you are and what you want to achieve. There are, of course, companies and individuals with brilliant insights into what’s happening in the world and how to adapt to or take advantage of it, but I am often asked to participate in strategy sessions, and a lot of them are awfully banal. In a typical session, the CEO will announce certain performance goals: “We want to grow this fast, and we want to have this rate of profitability.” Maybe they will throw out some things about safety and the environment, and that’s their strategy. But that’s not a strategy—that’s a set of ambitions."
"Those were desires. Could I accomplish them all at once? Of course not. The beginning of strategy is, which of these ambitions can we make progress on today or in the near future? Then you formulate an action plan.
This gap between action and ambition is where most bad strategies come from. Bad strategy is almost a literary form that uses PowerPoint slides to say, “Here is how we will look as a company in a year or in three years.” That’s interesting, but it’s not a strategy."
"One reason many companies’ strategies are banal is that they try to do too many things at once. One principle I expound is that if you are to expend energy and talent on solving a problem, it had better be, A) a very important problem, and B) a problem you can actually solve. There are problems we can’t solve, so let’s defer those to next year and instead work on what we can deal with."Link:
Richard Rumelt on strategy | McKinseyBom fim de semana!
