Segmentation in Pet Food is Growing Stocks senesino em 20/09/18 22:27 "While pet parents continue humanising their pets, innovation has driven forward the industry with enticing products, designed more to please humans. Breaking out products by breed, by age and by lifestyle has been key to maintaining consumers’ interest and driving growth. Also, better quality products with functional ingredients, added functionality and novel proteins has been a key selling point, particularly as consumers trade up from mid-price offerings."Segmentation in Pet Food is Growing with Premiumisation
