2 The Most Important Concept in Finance comentada em 28/08/2025 20:54 #PAS MarkFord em 28/08/25 20:44 comentada em 28/08/2025 20:54 The ability to deal with losses is what separates successful investors from unsuccessful investors. You’re in trouble if losses cause you to overreact or make big mistakes at the worst possible moments.You cannot make it in the stock market if you don’t have the ability to deal with losses on occasion. I can’t guarantee what future returns will be in the stock market. I can guarantee there will be teeth-rattling losses at some point.Perhaps the most important way to deal with this bias is to recognize how loss aversion can impact your feelings and reactions.The Most Important Concept in Finance - A Wealth of Common Sense